Archive for October, 2009

3 Silly Little Words

Wednesday, October 21st, 2009

For the first time ever in an interview, I was asked to describe myself in just three words. I was caught off guard. I think it was the only point in the entire interview where I stumbled over my own words. “I, I, I, well… let’s see now….uhhhhh.”

What can I say? During my entire career, I have always focused on the client, the benefits of product, the process by which to reach a goal … but I’ve never had to actually sell MYSELF. Needless to say, I was put on the spot and managed to force out clichés like “goal-oriented”, “creative” and “hard working” – trying to think of words that described the type of person right for the job. Of course, afterwards I was spouting off words to no end. I came up with Diligent, Empathetic, Reliable, Ambitious, Honest, Agile, Optimistic, the list goes on. I wanted to call the guy back and give him my list. Yeah, I know….

I tried to consider what I would do in my interviewer’s shoes. I thought, “If someone shot off three words in rapid-fire succession, you KNOW they had that list ready and waiting. They were prepared for that question. So then you have to wonder how “true” they are. On the flip-side, if someone has to think about it, does that mean they lack confidence, are ill prepared or that they can’t think on their feet?”  For me, it was simply a question that I’ve never been asked.

People are complex individuals – each with their own tastes, style, personality, morals, character, idiosyncracies,  etc. To compress one’s entire existence into three little words on the spot is quite a feat in my book. So how do you boil down to just three simple words all that you are? But here’s my real question, “What can you really derive about a person from the three words they rattle off?”

I once read that “…whatever you perceive yourself to be, other people are the best judges.” I think it’s a matter of fact that no matter what words you may come up with to describe yourself, others will ultimately make their own decision. It’s your job to prove them wrong… or prove them right.

Take it from a Pragmatic, Empathetic, DORK  (think that will get me hired?)  ;)

Vespa storage

Wednesday, October 14th, 2009

Well, it looks like I’m not going to be able to take the Vespa out anymore this year. The frigid cold and rainy weather is upon us, and I am NOT one of those people who like to be cold and wet while tooling around town on my two-wheeler. So, I think I am going take advantage of Vespa of St. Louis‘ (they desperately need a new website!) winterizing and storage this year. It’s really reasonable and saves me a lot of hassle. Besides, I know it will be taken care of and won’t have to sit out in my cold garage for the next 3-5 months. Plus she’ll be able to be with friends and might make new ones. So, here’s to keeping Lexi warm, clean, charged up and ready to go once the “nice” weather is back.

Javier Mendoza “YOU” CD

Monday, October 12th, 2009

Javier Mendoza"YOU" CD Design

Client
Javier Mendoza

Red Pill Entertainment

Project
The folks at Red Pill brought me in to design the CD for Javier Mendoza’s new release.

After 10 years of sacrifice, hard work and independent success Javier is releasing his eighth full-length album entitled “YOU”. Javier says, “ ‘YOU’ is change. It is a step forward, for we can’t look back. It is who I am right now. It’s where I stand… in motion.”

“I have always wanted to release an album completely in two different languages”. Javier says. “YOU” will also be released in a full Spanish version – “Tú”, a completely separate CD with the same songs.

Solution
With the new CDs “YOU” and “Tú”, set to be released November 14, 2009, Red Pill plans on introducing Javier to old and new audiences and fans with songs that define and redefine Mendoza’s past, present and future.

Although the album is titles “YOU”, it is much more about Javier, himself. With that in mind, I focused on warm tones and textures to capture the character of the music as well as Javier’s Spanish heritage. While imagery is minimal, I wanted to touch on the ideas of growth, change and branching out which are seen in the album’s title and inside right panel.

Kirk Ward “Guardian Grace” CD

Friday, October 9th, 2009

KirkWard "GuardianGrace" CD artwork

Client
Kirk Ward

Project
Kirk Ward approached me to design a 4-panel Digipak for his new release. Kirk wanted to be sure that his CD would not blend in with all the other Christian music CDs in the racks – bringing to the surface that this CD is as much about the Urban Church Community as it is about rejoicing in Jesus Christ.

Solution
I wanted to start by pushing the colors and textures to the other end of the spectrum from what is “expected” of a Christian music CD. However, to keep the artwork in context, I used imagery of the cross, but I wanted to maintain that “Urban Church” feel that Kirk desired, so I tracked down some neon church signs to bring it all home.

Pumpkin Eggnog Label

Friday, October 9th, 2009

Pumpkin Eggnog Label

Client
Dairy House

Project
Dairy House wanted a label for their new product – Pumkin Eggnog. Since this is a seasonal product and will be on the shelves from October through the end of the year, Dairy House asked for a design that would work for the entire season and not just for Halloween or Christmas-time.

Solution
I chose a “Fall” color scheme that also embodies the warm, “spicy-ness” of the drink, and a vintage, distressed look to give a nostalgic approachable feel to the label and help make this product stand out among the rest of the Winter, Holiday-themed eggnog products.